Argumentative Essay On Soul Food - 755 Words

In recent years, the topic of natural, healthier diets have become more prominent in our society. The topic comes around after reports of America becoming more obese than in the past. Heather Tirado Gilligan, an author for Slate, writes about an opportunity brought to current incarcerated women that teaches them how to cook with healthier food, called Soul Food, that most low income families would not normally have access to. Throughout the article, Gilligan sticks to her viewpoint while also addressing the opposing viewpoint, making her point stronger. The author effectively uses different rhetorical devices to explain to readers the importance of eating healthy rather than eating junk food. In the beginning of the article, the author†¦show more content†¦Citizens have been struggling for far too long, and that is when former First Lady Michelle Obama created her own fresh food initiative, the Healthy Food Financing Initiative, was launched and opened supermarkets in clos e reach to some of the most low-income neighborhoods. Many people would think the opening of closer stores would help the low-income families, but â€Å"a 2011 study published in the Archives of Internal Medicine showed no connection between access to grocery stores and more healthful diets using 15 years’ worth of data from more than 5,000 people in five cities† (Gilligan). The problem is not always what it seems to be, and sometimes many people forget that, Bruce McEwan, a researcher in biology believes strongly that there is other things behind low-income families not eating healthy. There could be a number of reasons that the initiatives, while well thought out, have not been successful. Many researchers believe that â€Å"people who live in poverty die early because of the stress of poverty itself rather than the poor health choices low-income people make† (Gilligan). Families living in poverty have a multitude of other things that they need focus on rather than how many calories their dinner contained. McEwan â€Å"...coined the term ‘allostatic load’ to describe the cumulative wear and tearShow MoreRelatedMartin Luther, And His Concept Of Christianity1644 Words   |  7 PagesThis is an essay about Martin Luther, and his concept of Christianity. As a student and a unbiased Christian, I enjoy studying all types of religions, and elements that encompass them. Luther began his religious career as an Augustinian Monk in the Roman Catholic Church. So, Luther was initially loyal to the papacy, and even after many theological conflicts, he att empted to bring about his understanding with the Church. But this was a contradiction not to suffer because in his later years, LutherRead MoreThe Artist s Way By Julia Cameron Essay4344 Words   |  18 PagesWhile the essay form might seem to be something you only really use for your writing at school, it can be a helpful organizational structure to be comfortable with in other circumstances, too. Its direct, logical structure can be used as a reference point when you approach writing in other genres, and many other genres do use variations on this structure in order to make themselves clear. For the purposes of this paper, we will not explore techniques that are specific to either argumentative or informationalRead MoreInstructive Text Types11631 Words   |  47 Pagestype†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Chapter 2.Text Forms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 2.1 The descriptive text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 2.2 The narrative text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.3 The expository text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦.. 2.4 The argumentative text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5 The instructive text form †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦ Chapter 3.The directive-instructive text-type†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.. 3.1 General characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.2 Directive and InstructiveRead MoreAnalyzing Pinkers Essay on Moral Instinct2643 Words   |  11 Pagesï » ¿Introduction Hypothesis and overview of the essay (approximately 1 to 2 pages) This section should focus on using clear, concise writing to introduce your argumentative position based on the Moral Instinct editorial. 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Last night you discovered that somebody had accidentally cracked the large water container. Now you are stuck with no water. Although there is a stream nearby, you wouldn’t normally drink from a stream, and you remember that your packets of water-sterilization tablets are in 3 the pocket of your other coat—the one you left at home at the last minute. The three of you are thirsty and have only dehydrated food left, except for four

Why Study Organizations Free Essays

In order to answer an essay question, first of all, we need to understand what is meant by the term ‘organization’ from the sociological point of view. Then we need to understand what role organizations are playing in our life and why it is essential to study them. As we can imagine, there are different types of organizations. We will write a custom essay sample on Why Study Organizations? or any similar topic only for you Order Now All of them have their own structure and purpose. In this essay I would like to focus on business organizations: how they appeared and developed; how employees’ relations were changing, etc. I would like to pay the specific attention to such department as Human Resource Management – how this term appeared and why it is so important nowadays. So, why do we actually need to study organizations? This question, from my point of view, has a very easy and obvious answer: we need to study organizations for the same reason we study the world around us. We are intelligent and curious people. We always need an explanation of what is happening, how the things are working, and what place do we take among other people. Organizations are the huge part of our modern daily life: we either study or work for them, or we are obtaining goods and services from them. We are interacting with organizations all the time, so it is not surprising, that we want to study them; and it does not matter if you are a manager or consumer – you are still involved in it and you want to be aware of what is happening around you. What is organization? In sociology term ‘organization’ has a very general meaning. This â€Å"is basically a structure for carrying out a particular social activity on a regular basis† (Fulcher and Scott, 2009; p. 542). All the organizations have such features as specific goal, defined membership, rules of behaviour, and authority relationships. This is also important to mention, that all organizations have the characteristic of continuity. This means that personnel can be changing, but the organization will still exist. There is no clear definition of what social units come into the category of organizations. Some of them are easy to define, other will bring us some difficulties. For instance, business corporations, schools, hospitals, trade unions are definitely organizations, as they all have the characteristics mentioned before. On the other hand, communities, social groups, and class are not organizations, as they do not have rules of behaviour or specific goals. The problem can occur, when we come across the term ‘institution’. The first thing we need to understand here is that organization is not an institution. Institution is â€Å"an established practice that regulate the various activities that make up social life† (Fulcher and Scott, 2009; p. 543). The most common examples of institutions in daily life are weddings and funerals. Although, these are two different terms, there is one class of organizations which is called total institution. Most of the organizations leave people with their separate private lives, but it is not the case with total institution. It is characterised by such features as disappearance of private life, planned and supervised activities, sharp division between staff and inmates, the mortification of the self. The biggest examples of the total institution are mental hospital and prison, where people are isolated from the outside world and society. Now we know what defines organizations, but we still did not get to the point why do we need to study them. From my point of view, it is essential to look at the historical background of organizations. We need to understand how they were appearing and developing trough the time, in order to understand how they are functioning nowadays. In this essay I have decided to look specifically at one type of organizations – business corporations. Weber (1914) said that modern society is distinguished from the earlier one by the appearance of the multiplicity of administrative tasks and the need to expertise and carry them. He called it â€Å"the increasing complexity of civilization†. Weber said that this phenomenon is caused by growing size of organizations, greater wealth and increasing social problems. If we would refer to the history of organizations, we can see the significant changes in structure, polices, employee relations, values, etc. The first interest in organizations appeared in the 19th century, which was driven by industrialization. Industrial revolution was caused by development of technologies, which completely changed the structure of most of the organizations, and lead to the transformation of society. The introduction of manufacturing process completely changed the employment relations. Discipline was the key feature of the new organization, as it helped to control and organize people more effectively – this lead to the process of bureaucratization. New industrialists were looking for the profitable production. In order to achieve it, they needed punctuality and uninterrupted work during fixed hours from their employees. These targets were achieved by bureaucratisation, which was central to the administrative revolution. These rganizations were highly rational, they functioned in a discipline and unemotional manner, their activities were calculated, systematic and predictable. This approach helped the manufacturers maximize the return on their capital. This new manufacturing process was the beginning of the new era of employment relations. Bureaucracy is a systematic approach; all the workers had their duties and were paid respectively. But, as many other theories, this sys tem did not work so smooth in the real life, as it seemed on paper. Employers’ main purpose was to increase the profit, in order to do so, they were underpaying their employees. At the beginning people were happy just to have jobs, but the time passed and workers started to understand and fight for their human rights. This situation caused the appearance of the new type of organizations called ‘trade unions’. Trade union is an organization of workers, who tied together in order to achieve better working conditions. It is suggested that the origins of trade unions lay in the failure of the early Factory act to protect children and women at the work place; as a result many began to work together, forming unions to agitate for change in the law and greater respect for the workers (BBC). As we can see, relationships between employers and workers were getting more and more complicated. In order to keep company’s profitability, employers had to meet workers’ conditions – this brought the necessity of new management approach, which was called scientific or personnel management. This approach was first introduced by Frederick Winslow Taylor in the late 19th century. Personnel Management was an administrative record-keeping function; it attempted to maintain fair terms and conditions for employees. This was the beginning of the employee relations. Its main idea was to pay people for their productivity, the new reward system was introduced. In other words people were paid for the amount of time they worked and for the quantity of items they produced. This was the beginning of new era of management. Lately Personnel Management evolved into the Human Resource Management, it was again caused by the employee’s unsatisfied demands. People were paid properly, but it was not enough anymore. Workers were tired of being treated as machines, they were demanding for more personal attitude. It was the time when Human Resource Management was introduced. It was concerned with carrying out the same functional activities traditionally performed by the personnel function, such as recruitment and selection, training and development, performance management, etc. But HRM approach was looking at employees from the point of view, that they are the main organizational assets. It was seeking to achieve the competitive advantage trough the strategic development of highly committed and capable work force. In other words, employers were trying to create the comfortable and friendly working environment, in order to keep the best employees in the company. As we can see from the historical background, there were massive changes in the organizational structure; and these changes appeared in a relatively small amount of time. We are living in the world of progress, where everything is developing so fast, that it is sometimes very hard to catch up. By ‘everything’ I mean every aspect of our lives: technologies, government, countries, and of course people. People is the most important cause of all these changes: organization, on the first place, is all about its employees – without them it wouldn’t exist. Thinking about personal development, I would like to mention Maslow Hierarchy of needs: This pyramid clearly explains how workers’ needs were changing through the time: first of all they needed job to earn money for living; when they got it they needed to be secure that their income would be stable (Trade Unions appear); then they needed to feel comfortable in their working environment (Personnel Management); the top two requirements consider the personal recognition and the opportunity for development (this is what HRM is dealing with). Summarising everything said above, we can finally try to answer the question: â€Å"Why do we need to study organizations? † Organizations are imprescriptible part of our life: we are dealing with them practically in any aspect of our lives. We all study at the University at the moment, which means we are all part of this organization. In the future we are going to find the job and, most likely nowadays, going to be the part of another organization. As we can see, we cannot avoid this component of our life. As the Latin saying claims: â€Å"Forewarned, forearmed†. Studying organisations gives us an opportunity to know more about the world we live in, to know our lives and grab our chances. As we can see from the history. It was people, who changed the structure of organizations – simple workers, who was looking for better life. The world has changed a lot and it keeps on changing. Organizations nowadays have to be more flexible and open-minded, in order to attract the best ‘human assets’ and remain competitive; enormous amounts of money are spent on the Human Resource Development. There is prediction that the relationship that individuals will have with organizations will change: there were no longer be fixed working lives. People still need to earn money, but they do not want to be tied up with their jobs. Humanity is developing, we are having different demands and priorities from our predecessors. To go with the times, we need to study the society we live in, and organizations is one of its biggest and important parts nowadays. References 1. BBC/Learning zone Broad Band. Why Did the Trade Unions Come About? Available at: http://www.bbc.co.uk/learningzone/clips/why-did-the-trade-unions-come-about/11082.html Accessed: 20/03/2011 2. Bratton, J. Gold, J. (2007) Human Resource Management: Theory Practice (4th edition). Palgrave Macmillan: Basingstoke. 3. Clegg, S. and Hardy, C. (1999), Studying Organizations: Theory and Method. London: Sage. 4. Clegg, S. Kornberger, M. and Pitsis, T. (2008) Managing and Organizations: An Introduction to Theory and Practice. London: Sage. 5. Fulcher, J. and Scott, J. (2009) Sociology (OUP, 3rd edition). Oxford University Press. 6. Giddens, Anthony. (2009) Sociology (6th edition). Cambridge: Polity Press. 7. Storey, J. (1995), Human Resource Management. London: Routledge. How to cite Why Study Organizations?, Papers

Japanese Anime Essay Example For Students

Japanese Anime Essay First of all, for those of you that dont know what Anime and Manga mean Im gonna tell you that those are two Japanese words. Anime can be translated as Animation Movie cartoon while Manga means Comics. Please note that many people think that Manga are only R-rated or X-rated Japanese comics but this is not true! All Japanese comics book are considered Manga! As far as Im concerned the great and constant production of Anime begins in the year 1958 when Toei Doga produced the animated version of a famous ancient Chinese legend: The White Snake. It is from 1963 that the Anime big business started to grow faster thanks to Osamu Tezuka and his house of production Mushi. Tetsuwan Atom was their first production: the cartoon was done in black and white and was a true success. Atom was the first small robot of Nippon animation and later on, many young authors will be inspired by Tezukas drawings. In the same year we also had the first prototype of a giant robot: Tetsujin 28 go created by Mitsuteru Yokoyama. It was however poorly realized and didnt earn too much success but its important to remember because it set the basis for the so called Robot Anime a new genre that will flourish around the 70s when Go Nagai will create the best Robot Anime Series ever done: Mazinger Z, Great Mazinger, UFO Robot Grendizer, Getter Robot and GetterRobotG. Mazinger Z is one of the most popular Japanese mangas of all time, which was originally written by Go Nagai. Here are the basics of what it is about. Mazinger Z is a giant robot built by Dr. Kabuto to fight the evil mechanical monsters created by Dr. Hell. Dr. Kabuto and Dr. Hell were two famous scientists: during an archeological expedition in Rhodes Island they found the ruins of an ancient society that had a technology so advanced to be able to build giant robots called mechas. When Dr. Hell realized how powerful those robots were, he had the idea to rule the world! Dr. Kabuto didnt like the crazy ideas of Dr. Hell and decided to retire. However he was still working on two scientific projects: -a new alloy he called Super Alloy Z processed from Japanium a new element found only in the stratum of Mount Fuji; -a new powerful source of energy called Photo-Atomic Energy. He decided to use his new discoveries to build Mazinger Z: a giant robot even more powerful than those mechas he found in Rhodes Island. He knew that Dr. Hell was a mad scientist and the only way to stop him was to destroy all the mechanical monsters he found before he could activate them. Mazinger Z made with Super Alloy Z and activated by the Photo-Atomic Energy was the last hope. Years later when Dr. Hell was ready to conquer the world, he ordered his servant Baron Ashura to kill Dr. Kabuto because he was the only one to know about his monsters and maybe the only one who could potentially slow down his conquest of the world. Baron Ashura destroyed Dr. Kabutos house but fortunately just before his death Dr. Kabuto was able to show to his nephew Koji Kabuto his secret laboratory and the giant robot he built. Koji got really mad because of his uncles death. He runs toward Mazinger Z willing to learn how to use it as soon as possible. Unfortunately Dr. Kabuto couldnt explain the complex instructions to correctly operate Mazinger Z but after few tries Koji was able to land with the pilder also known as Jet Piloter in some version of the series into Mazingers head and from there take control of Mazingers body. Few days later, Dr. .uc77da8c84aec45e24398cd14f6d2f04a , .uc77da8c84aec45e24398cd14f6d2f04a .postImageUrl , .uc77da8c84aec45e24398cd14f6d2f04a .centered-text-area { min-height: 80px; position: relative; } .uc77da8c84aec45e24398cd14f6d2f04a , .uc77da8c84aec45e24398cd14f6d2f04a:hover , .uc77da8c84aec45e24398cd14f6d2f04a:visited , .uc77da8c84aec45e24398cd14f6d2f04a:active { border:0!important; } .uc77da8c84aec45e24398cd14f6d2f04a .clearfix:after { content: ""; display: table; clear: both; } .uc77da8c84aec45e24398cd14f6d2f04a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc77da8c84aec45e24398cd14f6d2f04a:active , .uc77da8c84aec45e24398cd14f6d2f04a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc77da8c84aec45e24398cd14f6d2f04a .centered-text-area { width: 100%; position: relative ; } .uc77da8c84aec45e24398cd14f6d2f04a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc77da8c84aec45e24398cd14f6d2f04a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc77da8c84aec45e24398cd14f6d2f04a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc77da8c84aec45e24398cd14f6d2f04a:hover .ctaButton { background-color: #34495E!important; } .uc77da8c84aec45e24398cd14f6d2f04a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc77da8c84aec45e24398cd14f6d2f04a .uc77da8c84aec45e24398cd14f6d2f04a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc77da8c84aec45e24398cd14f6d2f04a:after { content: ""; display: block; clear: both; } READ: Japanese Temple Architecture EssayHell showed his monsters to the world; they start destroying everything in their path but a new hero was already there to fight them: Koji Kabuto, now perfectly able to control his Mazinger Z destroyed all of Dr. Hells monsters! The story will be quite the same later, Dr. Hell will build more and more powerful monsters, Mazinger Z will have to desperately fight with all of them, but at the end hell be victorious. In the series other two robots are involved: Aphrodite A is a giant robot that resembles a female, its driven by Sayaka Yumi, and Boss Borot: a Toy-Robot, built and driven by a fat funny guy called Boss. They will always provide some help to Mazinger Z in its fight for Peace. One of the most famous animes of the 90s in North America is Sailor Moon. Sailor Moon is an Anime about a klutzy, crybaby, 14-year-old junior high school girl named Serena/Usagi. She receives special powers from a talking cat named Luna. Her Powers help her in her quest to fight evil and to find the Moon Princess. With a locket Luna gave her, Serena turns into the sailor suited pretty soldier Sailor Moon. Over time, she discovers other Sailor Scouts/Senshi and another cat Artemis, who join her as a team, called the Sailor Scouts/Senshi. She also runs into this guy named Darien/Mamoru and this super hero named Tuxedo Mask/Tuxedo Kamen. Coincidentally enough, they happen to be the same person. Tuxedo Mask/Tuxedo Kamen appears constantly to save the Sailor Scouts/Senshi from the generals of the Negaverse/Dark Kingdom who, at first, begin stealing life energy out of people, then attempt to acquire the Imperium Silver Crystal/ginzuishou. At this point Sailor Moon learns about the Silver Millennium/Moon Kingdom. A Thousand years ago The Moon Kingdom existed and the Universe was at peace. The Moon Kingdom was ruled by Queen Serenity, until the evil forces from the Negaverse/Dark Kingdom decided to try and take over our universe. Queen Serenity was able to repel the invasion, but only by sacrificing herself and sending all of her court and the Imperium Silver Crystal/ginzuishou to the future on Earth. This is important because much to everyones surprise we discover that Serena is the reincarnation of The Moon Princess, Princess Serenity/Princess Serena in addition to just being Sailor Moon. It also turns out that the Sailor Scouts/Senshi are reincarnations of the guardians of the Moon Kingdom, and that Darien/Mamoru is a reincarnation of Prince Darien/Prince Endymion, who was to marry Princess Serenity/Princess Serena. This adds a bit of romance to the series, but in the end, the Sailor Scouts/Senshi and Tuxedo Mask/Tuxedo Kamen are able to use the Imperium Silver Crystal/ginzuishou to annihilate the Negaverse/Dark Kingdom, but at the cost of their own lives.

Sectional pressure Essay Example

Sectional pressure Essay (1)Sectional pressure groups are ones that aim to represent the common interests of a particular section of society and are mostly concerned with only that part of society; so as a result, membership is often closed and restricted. The also aim to get as many eligible members as possible to join the group.Sectional groups might include; TUC, the Confederation of British Industry, the Institute of Directors, British Medical Association, Federation of Small Businesses, National Farmers Union, the Law SocietyMembers of sectional pressure groups are directly and personally concerned with the outcome of the campaigns fought by the group because normally they stand to gain professionally and/or economically.Promotional pressure groups are also known as cause groups. This group follows a specific set of objectives- they aim to promote a cause, the achievement of which is not necessarily of direct professional or economic benefit to the members of the group. Examples of a promotional pressur e group are- CND, whose cause is nuclear disarmament and The Society for the protection of the unborn child, whose cause is the prevention of abortions.There membership is not usually restricted because they aim to promote a cause that everybody is likely to support. These types of pressure groups get members joining them because they want to join and can be sub-divided according to the aims they pursue. A pressure group for both of these categories would be age concern.(2)There are many methods pressure groups employ to influence the political process.Most pressure groups are careful to maintain a non-partisan approach; some can only realistically expect to exert influence if a particular party is in power. For example, it is only since labour came into power in 1997 that the Electoral Reform Society had any realistic change of achieving its goals because the Conservatives were strongly opposed to electoral reform whilst in government.It is important to note that it is not always t he pressure groups that approach parties. Some times if a party wants a particular policy to be supported, the party will approach the particular pressure group.One way in which pressure groups can challenge and sometimes overturn a government decision is to take action in the courts. Legal actions are costly and long; however, pressure groups have now been using this method even more. A few of the larger pressure groups now have a legal representative or department.The cost of taking legal action means that, in general, the courts are only used as a last resort when all other methods have been unsuccessful.There has also been a huge increase of paid political consultants who offer to act as intermediaries between pressure groups and parliament.Lobbyists are used mainly by sectional groups and commercial clients; however, some cause groups do make use of them. Lobbyists have three main functions. The first one is to provide groups with political information, secondly, to bring group s into contact with MPs or officials, or to bring MPs or officials into contact with groups and finally, to persuade MPs or officials to back a particular issue or cause.Pressure groups also need to get the publics support and this can be done using the media. The media plays a central role in modern politics and is used by all pressure groups. Television and newspapers are particularly important in determining which issues appear on the political agenda both nationally and locally.They can also help to create a climate of public opinion which puts pressure on decision makers. There are many ways in using the media. Firstly, the media can provide visibility, secondly, the media acts as a source of information for pressure groups. Pressure groups often scrutinise the media for relevant information and are able to build campaigns around issues that are in the news or which have local relevance. Thirdly, the media plays a part in changing political climate and this can have a direct ef fect on pressure group popularity, e.g. The Abortion Reform Association was set up in 1936 but its views were ignored until a new liberal outlook emerged in 1960s. Pressure groups may also need to react to a news item and, media coverage can demonstrate that a matter is of public concern. Finally, information provided by pressure groups may directly influence the content or articles or programmes. All this being a way of campaigning outside the government system.Three campaigning techniques that pressure groups can use are- paying for adverts in newspapers, direct mail and publicity stunts. Paying for adverts in newspapers can attract support for the cause and bring in donations and new members. As it is an expensive method, only groups with a large amount of members can afford this. Some groups produce mail shots which are posted direct to members of the public. This method allows the pressure group to reach a large number of people in a short amount of time. Others are designed to inform people about developments or ask them to take action. An example of this would be Greenpeace, who have managed persuade almost half a million people to write letters protesting about whaling.On the other hand, some groups are not viewed in a sympathetic light by the media and therefore cannot expect to receive good publicity as a matter of course. Sometimes different issues are given higher priorities, and therefore other groups may find that there press releases are ignored. As a result, some pressure groups may organise events, to gain publicity. These events may vary, from things like, marches or demonstrations or they might be other forms of direct action. In some circumstances, certain pressure groups may end up using violence as a means of publicising their cause.Pressure groups could also use direct action. Direct action is a form of political action which operates outside the formal political process. It can be characterized as a range of activities which have a numb er of essential qualities. They can be highly organised and effective, they are demonstrative, obstructive, publicity seeking, increasingly illegal and at times violent.Campaigns of direct action are highly organised. Even though local campaigns of direct action might not be successful, they can still influence government policy.(3)Some pressure groups are more successful than others. There are many reasons behind this.It is not simple to measure the success of a pressure group. Although there are some cause groups which have a single objective, most pressure groups have multiple objectives and it is difficult to know which has priority. However, it is important to note that there are many other factors other than the achievement of an objective that may affect whether or not a pressure group is successful or not.First, it is important to take into consideration whether decision makers are responsive to a pressure groups message.If a pressure groups message fits with the decision ma kers ideology, it is much more likely to be accepted and the group is therefore, much more likely to accepted and the group is therefore likely to be affective.Secondly, the fact that much of the discussion about a decision often takes place in private is also significant. This is because, later, it might not be clear from records whether a pressure groups actions have been influential.Sometimes it is difficult to know which pressure group has influenced the decision makers. This is because sometimes, several pressure groups campaign for the same outcome which means it can be unclear which particular group influenced the decision makers.If decision makers do not appear to be receptive, this does not mean that they have taken no notice of the pressure groups campaign. Pressure groups demands may be taken on board quietly to avoid a loss of faceGrant, 1995, argues that there are three main categories which affect pressure groups effectiveness. These three categories being, 1) Domain o rganisation 2) Resources and 3) The external environment.The characteristics of the membership of a pressure group to some extent determine the effectiveness of the pressure group. A group who has members that come from a disadvantage section of the population is less likely to be effective than a group whose membership comes from the middle classes. An example would be- the WWF with its mass membership of middle-class activists are likely to be effective than the Claimants Union, the bulk of whose membership is unemployed.The attractiveness of a group in terms of its electoral influence may also play a part in determining effectiveness. It is easier to arouse public concern and, therefore, the support decision makers for the elderly than for, say, for the low paid. Also, competition for members can lead to groups becoming less competitive. Rather than presenting a united front, groups representing the same interests may be fragmented by their differing ideologies and stragerigies. If this is the case, then decision makers are likely to adopt a divide and rule policy which reduces the chance of any of the pressure groups fulfilling their objectives.This is a tactic often used by the government when dealing with unions. An example would be the teaching profession. This is represented by six different unions and is highly unusual for all six to take the same line on government policy. This makes it easier fro the government to ignore views it does not support.The second category, resources, states how the finance, number of staff and the organisational structure of a pressure group have an effect on its success.Financial resources not only affect what campaigning techniques a group can use, they also determine how many members of staff a group can employ.Employees have the time and expertise to ensure that campaigns are organised in a professional, effective manner.Financial uncertainty can also affect a groups effectiveness. Most groups rely on membership subsc riptions and donations. But these sources of funds can dry up easily. Between 1989 and 1992, for example, WWFs income fell by more than à ¯Ã‚ ¿Ã‚ ½3 million because it lost a tenth of its supporters. This drop in the number of supporters was due both to the depth of the economic recession and the fact that the environment had slipped down the political agenda.A groups organisational structure also has a hearing on its effectiveness. Sectional groups tend to have a centralised structure including a council which is the ultimate policy-making body and smaller specialised groups which look after individual areas or campaigns. Cause groups on the other hand tend to have a more decentralised structure. The advantage here is that members feel that they are intimately involved in the groups decision making process.Every pressure group has finite resources, but the way in which a group chooses to use these resources will help to determine that groups effectiveness, a bad choice of tactics can mean a long-term setback.Public opinion can also be an important factor in determining a groups effectiveness. Attitudes tend to change slowly, but a series of events or a crisis may lead to the expression of new views.Often these new views are first expressed in the media. Decision makers tend to be concerned with what the media sees as important and to give priority to these issues. That is one reason why pressure groups cultivate contacts with the media.The importance of public opinion can be seen in the way in which the environmental movement grew in the 1980s.Much media coverage was given to environmental problems such as the reduction of the ozone layer, global warming and acid rain. Public concern about environmental issues led not only to an increase in support for environmental groups, it also led to greater emphasis being placed on the environment by decision bakers. Members rose form 74,360 in 1988 to 231,211 in 1991

Expanded Role of the CIO essays

Expanded Role of the CIO essays To begin a thorough discussion of the question What are the possible advantages and disadvantages of giving the CHIEF INFORMATION OFFICER an expanded role in the corporation? We must first differentiate between the roles of an Information Technology Manager and the roles of a Chief Information Officer CHIEF INFORMATION OFFICER if there is a difference at all. The role of a Chief Information Officer as defined by dictionaryreference.com is the person who determines the overall strategic direction and business contribution of the information systems function in a business. As one CHIEF INFORMATION OFFICER tried to defined the role of Chief Information Officer on http://techrepublic.com.com/5100-6297_11-1048844.html. He had to break it into two separate definitions for both small and large companies. There are really two types of CHIEF INFORMATION OFFICER roles: the small-company CHIEF INFORMATION OFFICER and the large-company CHIEF INFORMATION OFFICER. The small-company CHIEF INFORMATION OFFICER typically runs an environment of networks, servers, and purchased applications. The IT group will operate and maintain existing systems, and will select and implement new systems. Typically, everyone in the IT department (with the possible exception of the CHIEF INFORMATION OFFICER) is hands-on with the technology and systems on a daily basis. The large-company CHIEF INFORMATION OFFICER, on the other hand, manages larger groups performing essentially the same functions, as well as groups developing custom applications. Most of the management team at a large company is hands-off with the technology. Now the role of an Information Technology Manager as defined by http://jobguide.thegoodguides.com.au/text/jobdetails.cfm?jobid=44 Information technology (IT) managers plan, administer and review the acquisition, development, maintenance and use of computer and telecommunicati ...

Anthony Burgess’ View of the Impact of Wrongful Actions in Humanity as Illustrated In His Book, A Clockwork Orange

Anthony Burgess’ View of the Impact of Wrongful Actions in Humanity as Illustrated In His Book, A Clockwork Orange A Clockwork Orange Anthony Burgess, author of A Clockwork Orange, explains the theme of the necessity of evil in human nature in this novel. The main character, Alex, is despicable because he gives free rein to his violent impulses, but that sense of freedom is also what makes him human. This book was one that I thoroughly enjoyed, even though the language was hard to understand at first. A Clockwork Orange is set in a futuristic dystopia governed by a totalitarian state. Ordinary citizens have fallen into obedient complacency, unaware of the growth of a violent youth. Alex, the protagonist of the story, leads a small gang of criminals (Dim, Pete and Georgie) through the streets, robbing and beating men and raping woman. Alex ends up getting caught in his latest act, breaking into a cottage and beat up the man inside before raping his wife while making him watch, ends up with Alex being taken to prison, where they attempt to brainwash him into being a model citizen. First, I may warn potential readers that this book is not for the squeamish, when the book goes into extreme details about the violent crimes that Alex and his â€Å"droogs† (friends) commit, but the one thing that stuck with me throughout the book was the â€Å"Ludovico† technique, which was set in place by the government to brainwash the criminal into being model citizens. It effectively denies Alex, when it’s used on him, the ability to be a ‘moral agent’ and being able to freely choose between right and wrong. Because of this, Burgess creates the debate of freedom versus enforced obedience and ‘goodness’ as being the best in and for the society. In A Clockwork Orange, Burgess created a dissonant, hyperreal but easily recognisable world. The violence being slapstick and theatrical while also gruesome, and making some readers stomachs churn. The language is also a challenge, but pays off once you come to figure out what means things like ‘friends’ and ‘blood.’ The â€Å"Nadsat† (slang) spoken by the characters does more that confuse the readers at first, but it also draws the readers into Burgess’ world and makes the reader want to figure out what â€Å"droogs,† â€Å"Nadsat,† and â€Å"bezoomny† means (friends, slang, crazy). The language compels the reader to think while reading, having them try to remember what each different word in â€Å"Nadsat† means in English. The way that Alex speaks, both formally and some recurring anticlimax in his voice makes this process seem more sinister and occasionally funny. In this final chapter, Burgess has Alex growing out of his wrongdoings, looking back and regarding it as a little bit sad and embarrassing (the actions of dumb kids) and, as the clichà © goes in books and film alike, determined that his own children won’t make the same mistakes he did at a young age. It’s the redemption, and the stunningly mundane lesson of real life that made Alex grow up and realize all of the mistakes that he made as a teenager. A Clockwork Orange is an amazing book with advanced language, great descriptions and a book that thoroughly explains that theme of the necessity of evil in human nature, with the language, devices used in the text, and through descriptions.

Management is an art Essay Example | Topics and Well Written Essays - 3000 words

Management is an art - Essay Example Any company was considered as a machine, the managers were the operators and the workers, merely pawns. Today management has a whole new concept (McCrimmon, n.p. 2007). Suppose a manufacturing firm hires me as a manager. The workers over there used to make 6 units in an hour. After they hired me, I trained them, taught them some new techniques and now they make 8 units per hour. This efficiency in the workers reflects the efficiency of the manager. If the manager is incompetent then the efficiency of the workers does not change, rather in some cases it goes down. Managers take responsibility of what they do. They are creative and analyzing. Managers discover what is unique about a person and then use his unique quality to achieve their goals. The job of a manager is to achieve performance using a person's talent (Buckingham, n.p. 2005). In order to understand how managers work, let us first understand how many levels of managers are there in an organization. Let us take the example of a manufacturing company. In this company there are three levels of management as shown in Fig 1, Appendix A. The top most level is where the President, the Vice President or the CEO is present. These managers have the greatest responsibility because they are sitting on top of the organization. These people set the goals and objectives of the company. As their work is so important therefore they have to have extensive knowledge of management roles and skills. Their decisions are long term; therefore they are responsible for the company's strategic policies. Next is the second level of management. The managers here set realistic goals for the first line managers. They drive these goals from the long term plans their top most management has made. Managers of this level have specialized understanding of certain managerial tasks. Their tactical decisions actually come from the strategic decisions of top level management. The last, but not the least is the first level managers. Their decisions are usually short term, but these decisions effect the long term decisions made by the top management. They have direct contact with the workers on the job, hence they are responsible for assigning them work. An office manager, supervisor and Forman, all lie in this category. They do not have much experience in managerial skills, but they do have a lot of technical knowledge. In our case, they have production knowledge; can troubleshoot, but there might come a point where they cannot do anything, and will then go to the middle management for help. 3. LEADERSHIP AND COMMUNICATION Leadership means to influence and motivate others. In an organization it affects the cost, revenue, earnings, share prices, motivation and engagements. Management is a subset of leadership. Effective leadership ensures effectiveness in organization. In an organization a leader sets direction, puts in effort to influence people so that they may follow this direction. This direction if set by the higher management and it goes towards goal attainment. There are four major functions of management. Planning, organizing, leading and

Critically evaluate the claim that Britain is now a classless society Essay

Critically evaluate the claim that Britain is now a classless society - Essay Example The unique fair answer to claim of Dr. Goebbels that England and remains the country of "two nations", would be a recognition, that in practice there are three of them. But feature of English class distinctions is not in their injustice, but in their anachronism. They do not quite precisely coincide with the borders of economic distinctions. It is accepted to classify a modern society according to three parameters: the upper class that is bourgeoisie, middle class, that is petty bourgeoisie, and working class, that is proletariat (Abercrombie, 2001). England remains the one of last countries clinging external forms of feudalism. New titles are kept and are constantly established; the chamber of lords, basically consisting of hereditary peers, possesses real powers. At the same time in England there is no real aristocracy. Racial distinctions, on which the aristocracy is based, were erased already by the end of the Middle Ages, and the well-known medieval families practically have already disappeared (Abercrombie, 2001). It is interesting to note that the sharp line, not financial, but cultural, runs inside of middle class, separating those who aspires to a secular way of life, from the others. To standard measures everyone among the capitalist and living for the week salary can be in a crowd ranked as petty bourgeoisie. That is the farmer, the responsible official, the lawyer, the priest, the bank-worker, the enterprising contractor and the fisherman are enlisted in the same class. Anybody, who pays even least attention to class distinctions, will place the officer with the revenue in 1 000 pounds above on a public ladder, than shop-assistance with the revenue in 2 000 pounds. The similar distinctions exist even among the upper classes: It appears that more honour is given to the titled person, than to the untitled one, but richer. In practice the people of middle class are

The Main Drivers Stimulating Globalisation Essay Example for Free

The Main Drivers Stimulating Globalisation Essay The following essay looks at the main drivers stimulating globalisation and how they impact on global strategies. Globalisation is about the increased interaction and linking of world societies and there economies. The world economy is now more closely linked than ever through global markets and the global organisation of the production of goods and services. â€Å"Globalisation is a process in which the world appears to be converging economically, politically and culturally. Globalisation is seen by many as a fundamental change where national borders become irrelevant, a process accelerated by development in information and communications technology. † (Needle, 2004) The first and probably the most important driver stimulating globalisation is the triumph of economic neo-liberalism with regards to changes in government policies. Neo liberalism is a set of economic policies that have become widespread over the past 25 years or so. These economic policies have on the whole been looking at reducing barriers to the movement of goods, services and capital across national borders. Many people believe the most important being the reduction of government created barriers to trade such as tariffs and quotas(GATT/WTO) which in the past would have minimised and stifled international trade. These changes in government policy interventions saw an increase in the moving from government controlled systems/business’s to privately run business’s that are run for profit which really kick started competition within the market. Due to these reductions in barriers to trade and tariffs business’s can look at the world as one big global market, they can export and import goods for a minimum cost, they can base production at a location to optimise production and therefore lowering costs(greater economies of scale) and they also have a greater access to cheaper raw materials in order to become more cost efficient. Another driver is the vast and growing spread of international governance and regulations, this being vaster regulations across many countries . This move from shallow to deep integration has seen regulations become more standardised across a variety of countries, has lowered barriers and resulted in more cross border activity. A linked world economy has been made much easier by the agreement on global standards , there are many global and regional organisations such as the UN,WTO and the EU that have contributed to this process of standardisation. If we take the EU this is a political economic community of 27 member states located in Europe. The EU has created a single market through the standardisation of systems and laws which apply in all member states, this guarantees the freedom of movement of people, goods services and capital. These type of policies and regulations have really drove globalisation as it is now easier to trade in different countries, source materials, get funding and recruit people from these countries as workers. This can lead to companies maximising production as they have a greater amount of skilled labour to choose from. They can also cut costs as they can recruit and pay foreign workers at minimum levels. The regulation of laws on things such as product quality has also had a great effect. Organisations can now buy materials from certain countries cheaply knowing they have to be of a certain quality dictated by EU law, this makes the market more accessible and global. The emergence of worldwide financial markets and better access to external financing has had an impact on globalisation. The additional trade and investment generated by globalisation required a greater financial mobility which was helped by the removal of restrictions on the movement of capital through banking, stock markets and the WTO. This made it easier for companies to source financial backing anywhere in the world making the idea of trading internationally far more appealing to many organisations. In addition to consumer goods financial goods such as foreign exchange, shares and insurance are now also traded globally. New stock exchanges have been created and emerged around the world in order to meet this expansion of global trade in the financial sector. It has been thought that much of the cross border activity that occurs now is flows of financial capital. Although this is good for investors and means companies can get funding and investment from throughout the world so much easier now it also has its drawbacks and can lead to a crisis within economies. This was highlighted in the financial crisis that hit Asia in 1997, Asia as an economy was growing which attracted many investors to invest money within various area of the Asian economy at that time. When the economy slowed and there was rumour of a crisis many investors withdrew leaving the economy and many business’s in financial ruin. Technological advancements and innovations have effected globalisation as the world now has become a smaller place, things are now readily available and accessible throughout the world wherever you are. The world economy is now networked electronically through innovations in transport particularly in air travel and communications. People and businesses can now contact each other quickly and efficiently throughout the world through the internet, e-mail, telephones etc so wherever the company is situated they can contact each other at minimum costs. Advancements in transportation have had a major influence on companies going global. They can now transport goods and bring in raw material from all over the world quickly, efficiently and at a minimum cost. This is down to transportation speed and the ability to get access to quicker methods of transport now than in the past. Aeroplanes can now transport goods anywhere in the world quickly and cost effectively. In the past companies could only source and get goods locally as these methods of transport weren’t available or feasible. We can see that such developments in transport and communications have made the movement of people, goods, money and services much easier and have really been a major influence in globalisation and its attractiveness. The final driver of globalisation is social and cultural convergence there is now an increased circulation of people of all nations around the world due to there being fewer restrictions on travel etc. People want and will search for global products as everything is now more accessible. There has been a change in individual tastes and preferences which are in the direction of favouring greater choice in the range and origin of goods and services. This is attractive for firms as they no there are potentially profitable international markets that want there products. There has also been a change in cultures there has been a growth in cross-cultures. People have the desire to enjoy foreign products and ideas, adopt new technology and have a real desire to participate in a world culture. This has lead to a change in peoples values, collectivism is being replaced by individualism in many countries, they are changing more from traditional societies to more modern ones which increases demand for international products from other countries. There are various types of strategies that an organisation can implement that are also influenced by the main drivers stimulating globalisation. The first and most simple would be a home replication strategy this is when a firm takes the strengths of the business and looks to replicate that in the international markets that they want to move into. This strategy is usually more popular with smaller business that target a niche market, they look to expand into other markets and target niche markets within that market. The multi domestic strategy which is the strategy most firms take assumes that consumers needs and wants differ from country to country. To become competitive in these markets they tailor there product and operations to suit that country. The power within the organisation is de-centralized to strategic business units in each country and power is given within these business units to managers to make decisions in that particular country. The main driver behind this strategy is the varying cultures between countries in the world. It would not make sense to sell certain products in countries that have strong feelings against the product and will not purchase it. The best way to become competitive in these markets is to differentiate your product within that country. E. g. McDonalds not selling beef in India as they do not eat beef and selling chicken instead is a prime example of a multi-domestic strategy. The Global strategy is based upon the idea that consumers want the same things wherever they are in the world. Within this strategy the organisations products and services are the same across all markets throughout the world. This design is based upon the worldwide centralisation of decision making and control at the headquarters of the organisation. It is the head office of these companies that make all the key decisions regarding production, marketing etc and tell the head of the strategic business unit in each country what to do, the only decisions they make are with regards to the legal side of the country the company are doing business in to make sure they are working within the law. If done well this strategy can allow the organisation to achieve economies of scale. The main drawback within the strategy is it is not flexible to local markets and is very difficult to respond to changes within the local market because of how centralised it is. The transnational strategy is when the organisation tries to achieve both a global efficiency and an ability to respond to local market needs . This can be difficult to achieve because there is a real emphasis on the strong central control of the organisation as well as coordinating the activities to achieve efficiency and being responsive to the local market. An example of this local responsiveness with global efficiencies would be a car manufacturer manufacturing cars for the left hand side and right hand side drivers. They create a uniform product e. g. body of car created then tailored to specific market depending on what side of the road you drive on. As we can see there are many drivers that stimulate globalisation and also many strategies that can be taken but when going global there are also many things that need to be taken into consideration when deciding on a strategy. Trade blocs need to be considered as they influence the ease of access to particular markets and influence costs of trading in different regions of the world e. g. EU, NAFTA. This may be a hindrance due to added cost of setting up and blocs on trading but if you were to locate within a trading bloc this could help reduce long term trading costs and be a beneficial strategy e. g. Japanese companies building plants in the UK to help overcome exposure to the common external tariffs. Economic factors need to be considered such as tax systems, financial markets- can capital be raised and easily moved within that area. Prices of things such as oil and petrol will influence decisions as transportation costs will be effected by this. Interest rates and exchange rates might also play a factor in influencing strategy as they effect costs making it less or more feasible to move into that market. Social factors may also be relevant such as religious considerations and the appropriateness of selling your product in there country e. g. selling alcohol in a Muslim country may not be a good strategy. Also ethical and cultural issues should be taken into account when thinking of setting up in various countries as many cultures will not except certain products. Other factors such as capability of the workforce in certain countries will need to be considered as if the appropriate skilled labour isn’t available in that country it may not be a worthwhile option. The access to technology can have a major influence on global business strategy such as access to the internet, pc ownership, sales technology, processing payments and sales is this technology available and easy to use, compatibility of technologies used e. . accounting systems and language differences may also have an impact on strategy. From this essay we can see there are many drivers that have stimulated globalisation over past decades. These drivers have had a major impact on strategies that are taken by organisations. It is important for an organisation when going global to look at all the factors involved and imp lement the correct strategy in order for them to be successful.

A Trip to the Store :: Parables Short Stories Essays

A Trip to the Store There once was a man, a ordinary man named John. John had a family with a wife and three kids, a house with a garage and two cars, very much of an average person was our John. One day John's wife asked him to go to the store to get some bread. As John put on his coat and found the keys to the car he already knew how he would get to the store. He would pull out of the driveway and turn left on Hazelwood Road. He would go past the neighbors on whose land he bowhunted every fall, down the hill, between the swamps and up the next hill to the highway. There he would right onto County Road 20 and cruise down the narrow road that wound past the State Park and the Country Club, probably glance at the lake to see how many ice houses were on the lake and then continue to the intersection of County Road 21. There he would turn left and continue on his way past Ruttger's, where he had often thought of getting a membership, past the boat landing where he liked to put his boat in the lake when he fished walleyes in the summer. Past Koblilka's where he bought his licenses and into town. Shortly after entering town he would coast to a stop at the stop light and wait to turn right. Then a short drive past the myriad's of restaurants and other business's hoping but never getting green lights at the intersections and then finally to turn into the parking lot of the store. Then after making his purchase he would turn around and retrace his route back home. It was a route John had taken many times before and was familiar and comfortable with. The route was one he could use with little thought or attention required on his part. Often instead of thinking about where he was going he would think about other things while he was driving or perhaps just listen to the radio. Sometimes he could make the whole trip there and back without hardly noticing the route itself. Not to say the trips were always easy, sometimes bad weather made the route slippery or heavy traffic made the trip longer then it should be. There was always a chance of having a flat tire or other car problems along the way.

Dystopian Essay (Essay of Definition) Essay

Dystopian Essay (Essay of Definition) Ultimate Goal: 1. Define, in your eyes, what makes a dystopian society 2. Use our 3 novels, â€Å"Harrison Bergeron†, and at least 2 scholarly articles to influence your concept of dystopia According to the New World Encyclopedia, â€Å"dystopia† is defined as follows: A dystopia (from the Greek ÃŽ ´Ãâ€¦ÃÆ'- and Ï„ÏÅ'πΠ¿Ãâ€š, alternatively, cacotopia, kakotopia, cackotopia, or anti-utopia) is the vision of a society that is the opposite of utopia. A dystopian society is one in which the conditions of life are miserable, characterized by human misery, poverty, oppression, violence, disease, and/or pollution. While there have been actual societies which have experienced most if not all of these characteristics, the term dystopia is largely a literary term, referring to a class of literary works that serve as cautionary tales against some form of totalitarianism of the left or right. Some academic circles distinguish between anti-utopia and dystopia. George Orwell’s Nineteen Eighty-Four is a dystopia because its leaders do not aspire to or use the rhetoric of utopia to justify their power. Orwell’s Animal Farm is a classic anti-utopia, in which the pigs come to justify their leadership in the name of creating a utopian society. The literature of dystopia draws on the human experience of the failure of states and ideologies to create the utopias, or even the more modest aims of good governance, often abridging human freedom in the name of some ideal that leads to authoritarian, even totalitarian consequences. Yet, what other elements are included in a dystopian society? Based upon our readings of â€Å"Harrison Bergeron†, Fahrenheit 451, Anthem, and Animal Farm, you need to come up with a working definition of a dystopian society. You will need to consult 2 other academic, informational, scholarly articles/sources to better inform your knowledge of dystopias. Based upon class discussions, we can determine that the following elements are/can be part of a dystopian society: Chose one of the above (or come up with your own). This will be your working definition of a dystopia (it might help if your definition has more than one requirement to meet). Using the 3 novels, â€Å"Harrison Bergeron,† and the 2 articles as sources, prove that your definition is an accurate description of dystopia. Requirements: Sources: Must use a total of 6 sources (3 novels, â€Å"HB†, 2 articles) Citations: Must cite from each novel at least twice (that’s 6 citations).6 Must cite from the other sources at least once (that’s 3 citations). +3 An additional citation (any of the 6 sources) (that’s 1 citation). +1 TOTAL =10 I. Introduction: The Definition A. You will use this paragraph to explore the history and different takes on what makes a dystopian society/novel. This is where your 2 academic, informational citations will be mentioned. Throughout this paragraph, you will whittle down the information until you’ve narrowed the concept down to your working definition. B. Thesis: This is where you tell us that the books are dystopias because they meet requirements A, B, & C. II. Requirement A How do the novels meet this first requirement? (Not every novel need demonstrate this requirement, but it would make a stronger argument if they did.) III. Requirement B (see above) IV. Requirement C (see above) V. Conclusion How does your definition of a dystopia offer something new, something different? Please do not just restate your thesis and topic sentences. Brief Outline #2 Organized according to each novel/story I. Introduction: The Definition a. You will use this paragraph to explore the history and different takes on what makes a dystopian society/novel. This is where your 2 academic, informational citations will be mentioned. Throughout this paragraph, you will whittle down the information until you’ve narrowed the concept down to your working definition. b. Thesis: This is where you tell us that the books are dystopias because they meet requirements A, B, & C. II. Book #1 (Animal Farm) a. How does this book meet all of your requirements for a dystopia? You are only required to use 2 quotes from the book, but make sure you address all of the necessary requirements mentioned in your thesis. III. Book #2 (Anthem) (See Above) IV. Book #3 (Fahrenheit 451) (See Above) V. Short Story (â€Å"Harrison Bergeron†) *Since you are only required to cite from this story once, you may want to incorporate this paragraph / information with one of the above* VI. Conclusion How does your definition of a dystopia offer something new, something different? Please do not just restate your thesis and topic sentences.

Coopetition: “united we stand, divided we fall” Essay

When in 2004 I spoke in illywords magazine about coopetition, many people thought I had used a neologism. We said, that coopetition is not short on dissociated thinking as it entails being co-operative and competitive at the same time. It seemed to be absurd! Nowadays it would be hard to conceive a world divided with walls or any kind of barriers. What’s needed instead is bearing into mind and putting into practise the old but nevertheless true motto †united we stand, divided we fall† when we handle with a good idea that requires a strong commitment together with a considerable outlay of financial and human resources. Professor Yaneer Bar Yam, expert of complex models and President of the New England Complex System Institute said that in the near future ten billion of human beings will be linked one another in an ongoing exchange process able to create a sort of â€Å"hyper-individual† whose creative potential is at this point in time still inconceivable. I am firmly convinced that human evolution should benefit from the mutual exchange even if competitive. Today we celebrate the 7th billion new born. We are not so far from what professor Bar Yem predicted, but I have the feeling that we still face great competition and less cooperation in our way of working and living. Is there any young person or group of young people that is using the concept of coopetition in their life, studies or work? I’d like to hear your voice. Coopetition is a very interesting term. It brings to mind an aspect of business that you may not align with the seemingly cut-throat nature of the coffee wars. Yet, I found an article I enjoyed in The Economist (again!) recently titled â€Å"Head Barista† on that very subject. You would think a person in Andrea Illy‘s position, as captain of the family business that was started in 1933, would be shaking in his Italian leather boots about the rise of Starbucks over the past decade. He is not. He views this as healthy coopetition. He is quoted in Economist article as saying â€Å"Eight years ago people talked of coffee as a commodity; now, nobody does†. In a fast-paced world of drive-through swill, Illy stands out even more today as a distinct brand. In fact, as you can see their â€Å"Beauty has a Taste† tagline is perfectly aligned with what their brand represents and the expectation they have set. Illy espresso machines are pieces of art. And, their specially crafted limited-edition Espresso cup sets can fetch as high as several hundred dollars each. Many editions are already highly valued collector items. Why do I care about Illy? Well, I start each and every day with a home-brewed shot of espresso – albeit in a Starbucks Barista machine (if anyone at Illy wants to send me one of theirs to do a comparison test, I’d happily comply). That being said, I like my Starbucks a whole lot too. So, if you love coffee they way I do and know the difference between brews and beans, Illy is simply one of the best. They come by it honestly as the Economist article reveals, â€Å"Mr. Illy is a chemistry graduate – at university he wrote a thesis on the â€Å"Quality of Espresso from a Chemical Perspective†. Want to bet his Dad helped him a bit with that paper? The next phase for Illy is to open â€Å"Espressamente Illy† cafes worldwide as â€Å"advertisements for the brand† as well as remaining focused on sending a clear message that Illy produces coffee â€Å"according to the highest ethical standards† in terms of the fair-trade market. Andrea, if you are ever in Toronto, or plan to open an Espressamente Illy here, I’ll be there with cup in hand. Mr. Illy, you make good coffee.

American Comedy Through Out the Decades Essays

American Comedy Through Out the Decades Essays American Comedy Through Out the Decades Essay American Comedy Through Out the Decades Essay American Comedy Throughout the Decades American comedy films are one of the oldest genres in which the main point is purely focused on humor. From silent films of the early 1920s to modern classics such as The Hangover, American comedies have transformed though out the years. American comedies became popular as a way of escape from reality in the 1920s. It was a way to bring out humor and laughter from the audience watching these films. American comedies would take serious social issues like racial and ethnic issues, immigrants, male and female relationships and differences in social and economic class and use these issues as their material for comedies. American comedies used their exaggeration of situations to amuse the audience. There are many different types of American comedies and they have changed dramatically though out the years. The silent film era was a massive part of the history of American comedies. Silent films took silent comedians and used their exaggerations of body language and humorous story lines and transformed them into stories to amuse the audience. The two most predominate actors in the silent film era were Charlie Chaplin and Buster Keaton. With the introduction of slapstick comedy, where use of physical comedy involving exaggerated, energetic actions, violence, and activities which may exceed the boundaries of common sense, actors such as Chapin and Keaton rose to the top of the entertainment industry. Movies like â€Å"The General† by Buster Keaton, allowed for a different element of comedy. Instead of Keaton always interacting with a human costar he would have relationships with machines, which lead to a more interactive experience because he would play off of the machine and it would engage the audience even more. â€Å"More often then not, Keaton’s comic costar was a machine†¦Keaton’s Relationships with machines often proved more harmonious than those with human costars†¦Ã¢â‚¬  described John Belton, author of American Cinema American Culture. Charlie Chaplin and Buster Keaton mastered the art of slapstick comedy by transforming it into a form of self-expression. One movie that brought back the nostalgia of silent movies was The Artist, which was a silent film that came out in 2011. The Artist took a modern approach on a silent film, which included some slapstick comedy, and you can clearly see the inspiration from Charlie Chaplin and Buster Keaton. When sound was introduced into movies there was quite a transformation. Screwball comedy grew as the sound in movies became more obtainable. Screwball comedies took the idea of slapstick comedies but incorporated verbal word play in it. Comedies such as â€Å"Some like it Hot†, with marilyn monroe, took the idea of using exaggerated body language and incorporated verbal word play so the audience could engaged in a deeper story line. In â€Å"Some like it Hot† by Billy Wilder, Jack Lemmon and Tony Curtis dress up as women in a band to escape the mob who is looking for them. While they are dressed up as women they are constantly getting involved in crazy situations where they have to escape in minutes or they had to hide their real identity from Sugar, played by Marilyn Monroe. While they were involved in these scenes they had to use their body language as well as their witty verbal wordplay and by doing this the audience was able to connect to these characters. Movies like Role Models (2008) use the idea of screwball comedy there is an extreme amount of dialogue and verbal wit in movies like Role Models but when they incorporate the verbal wit with their â€Å"slapstick† comedy the result is a modern age screwball comedy that everyone enjoys. As American comedies progressed so did the sub-genres with films like slapstick comedies as well as screwball comedies it gave actors and writers to expand their talents. In the late 1930s and early 1940s romantic comedies played a big role in the expansion of American comedies. â€Å"Romantic comedies, in which the central dramatic action involved the comic (as opposed to melodramatic) vicissitudes of heterosexual love affair and that had been a staple of the silent screen, enjoyed a new lease on life in films that combined romance with the comedy of manners,† explained John Belton. Movies such as â€Å"Some like it Hot,† and â€Å"The Awful Truth† combined screwball comedy with romantic comedy. They would use elements of screwball comedy but would mix it with the drama of a romantic relationship. For example, in Leo McCareys’ â€Å"The Awful Truth†, Cary Grant and Irene Dunn play a married couple that is getting a divorce but as each person tries to move on to a new relationship the other person finds a way to mess things up. For example, when Lucy, played by Irene Dunn, starts dating a new man Cary Grants’ character finds humorous ways to mess up her new relationship. Romantic comedies sometimes incorporate screwball comedy into it to give the movie a more upbeat tone. The basic plot of a romantic comedy was that two protagonists, usually a man and a woman, meet, part ways due to an argument or other obstacle, then ultimately reunite. This basic plot is still used today in many movies. Movies like the Wedding Singer, Serendipity, and Never Been Kissed all use this basic plot. Overall, the development of American Comedy has progress tremendously throughout the years. From Charlie Chaplin and Buster Keaton’s slapstick comedy to Cary Grant and Irene Dunn’s romantic comedy there is always a form of comedy though out the years. With out Chaplin and Keaton there would not be such a vast history behind the idea of American Comedy. Even though these American Comedies touched on serious social issues, they brought humor to people who really needed it. One of the most important things about the classic American Comedies was the fact that it gave people an escape when they desperately needed it. Even though American comedy films have a long and important history the reason why comedies are so popular has not changed since film was invented. American comedies bring happiness to people and for this reason everyone loves comedies and I am sure that this love will remain till the end of time. Belton, John. American Comedy. American cinema/American culture. Third ed. New York: McGraw-Hill, 1994. 164-194. Print.

Demand and Price Essay Example | Topics and Well Written Essays - 1500 words

Demand and Price - Essay Example The other consumers of corn have to resort to other alternatives that are relatively cheaper in the market. Biofuels are a product from corn and oilseeds; thus, the producers of biofuels have to substitute the input of the two raw materials for the optimization of profits. Thus, the producer faces the choices to incur a higher cost of production, reduce the output or increase the consumption of oilseed for production. The crop farmer benefits from higher returns and responds by increasing the production of corn (Dalton, 2009). The vertical axis shows the input of oilseed while the horizontal shows the corn input. The aim of the producing company is to maximize profit (Dalton, 2009). The point R we have the isocost line meeting with the isoquant. This combination of corn and oilseed will yield the company maximum output minimizing on cost which is the objective of the company. An increase in the demand of biofuels will mean that the company has to move to a higher output level. This w ill need an increase in the inputs, which are corn and oil seed. How developments in agricultural and conversion technology might influence the impacts identified in above The developments in agriculture aimed at production of more corn will lead to increase the supply of corn in the market. The increase in supply is likely to cause a decrease in the price of corn. However, with the advancing technologies of conversion coming into operation a wider range of materials will be usable for production of bio fuels (Bhamra et al., 2010). This will further, ease the burden of bio fuels production on corn. The price of corn would establish a new equilibrium with the demand that now will be. DI indicates the demand of corn. Pe and Qe show the equilibrium price and quantity. The production of biofuel using corn as a raw material causes an increase in the demand of corn, thus the demand curve shift shown by the arrows (Dalton, 2009). Consider the result below. The demand for more biofuels stim ulates a higher demand for corn (Gupta & Ayhan, 2010). The demand curve shifts to D2 and a new equilibrium at the point J. The effects of increased competition between participants in the market on the impacts identified above. The competition will result to a higher demand of corn. The crop farmers will expand production in order to feed the new market. This will mean changes in the farming practices and patterns. These changes necessitate farmers to use irrigation. The use of irrigation will cause a strain on water resources available. There will be a need to expand to potion of land used in corn cultivation yet limited space provides a challenge. The crop farmers will start cultivating of marginal lands, which are highly erodible (Gupta & Ayhan, 2010). The farmers will intensify the use of chemical inputs to increase crop yield. This will negatively affect the soil. This is because the increased use of fertilizers will lead to contamination of runoff and nutrient leaching. Howeve r, the level of damage will depend on management practices employed by farmers. Increase the level of cultivation may lead to high levels of erosion. This will further, affect the quality of water in the region. These damages will be presenting the problems of environment sustainability (Gupta & Ayhan, 2010). Cultivation of marginal lands and expansion of land under crop production is a threat to wildlife resources. The cultivation leads to destruction and clearing of vegetation,

Entrepreneurship Dissertation Example | Topics and Well Written Essays - 4250 words

Entrepreneurship - Dissertation Example The study has also provided market and industrial analysis and concluded that diesel repair business is a viable business. The study also advises the entrepreneur to invest in bio-diesel as an additional line of business as a way of diversifying the venture. Introduction Pursuit of an entrepreneurial dream starts with a viable dream. Once a new idea is conceptualized and a business plan is drawn and decision made concerning the legal structure, basic tactics such as pursuing an international opportunity or starting a new business venture, and financing issues, one can then embark on the entrepreneurship journey. For most people who venture into entrepreneurship, they prefer a new business rather than already existing business opportunities (Reuvid 2008, p. 16). Some people begin with a desire to begin a business and then look for an idea while others start by having an exciting idea and then consider entrepreneurship. However, there are basic issues that one must consider when consid ering an entrepreneurial venture, one of them is finances, industry concerned, legal issues and potential risks and rewards involved. It is thus important for entrepreneurial to consider various things that would boost or affect their success in the pursuit of small businesses. Entrepreneurship refers to the undertaking of innovations, or business acumen with the aim of transforming the innovations into useful economic goods. The undertaking may result in a new business or new organization. Entrepreneurial activities differ substantially depending on the conceptualized business idea and they range from solo business projects to major undertakings that create job opportunities (Reuvid 2008, p. 16). This study looks into the various key issues that require consideration before starting a new entrepreneurial venture. The study considers the Starting of a Diesel Repair Company in Southwest Virginia as an individual business. The study therefore looks into the various risks and rewards t hat are related to owning such a business, the personal attributes that would be critical in pursuit of the venture and the legal aspects and issues that must be addressed including licensing, and other legal requirements. The study will also explore the local business conditions within the industry involved and the market to examine some of the factors that influence the successfulness of the business. The study is relevant to people who are in pursuit of entrepreneurship and students who would wish to start new business but have not yet developed the relevant skills. Important attributes in entrepreneurship Most successful entrepreneurs demonstrate certain personal attributes such as dedication, creativity, flexibility, determination, dedication, passion, leadership, and self-confidence. Creativity is a spark that drives development of new services and products and pushes for improvement and innovation. Creativity allows for continuous learning, thinking beyond prescribed formulas and questioning. Determination is a strong desire to attain success and it includes ability to continue pursuing even after rough times and persistence. It also persuades entrepreneur to remain motivated and not necessarily by money gained from the business venture. Dedication motivates entrepreneurs to work hard and drive their ideas and plans. Flexibility refers to the entrepreneur’s ability to take a swift move in response to change in market needs. Leadership is the capacity and ability to set goals, creates rules, and ensures follow-through, and accomplishment of the established goals (Mariotti & Glackin, 2011, p. 63). Self-confidence rises from thorough planning since effective planning

The First, Second, Third Punic Wars Essay Example | Topics and Well Written Essays - 750 words

The First, Second, Third Punic Wars - Essay Example The outcome of the wars established the enduring legacy of the Roman Empire as one of the greatest in the whole of history. The influence of the Punic Wars on Western Civilization The Punic Wars were important also for their influence on subsequent diplomatic and military strategies. Many theories pertaining to political and military strategy were conceived and codified during these three wars. These theories continued to be perused by later generations of leaders. The Punic Wars were also important for their impact on cultural and philosophical development in Europe. Since the Western Mediterranean region was such a cultural and intellectual melting pot, gaining control of it conferred prestige on the Roman Empire. The leaders of the Empire would in turn encourage the growth of arts and culture. It is no coincidence that the rise of the Roman Empire through victories in the Punic Wars happened during the Hellenistic era. It is as if the explosion of art, literature, philosophy, thea tre, architecture, music and science in Hellenistic Greece is a response to the ascendency of the Roman Empire through the Punic Wars. First Punic War: Winner, Loser, Gains and Losses At the beginning of the First Punic War, Rome only possessed a modest navy. On the other hand, Carthage held the most competent and experienced navy in the region. Since Rome can access Sicily only through its navy, Carthage was able to quell its initial forays. Though set back by these early defeats, the Roman military strategists rose to the occasion and started building a substantial fleet of ships to neutralize Carthaginian naval power. This enterprise proved to be a success and eventually Sicily and other contested territories was conceded by Carthage to Rome. The outcome of the First Punic War established Rome as a considerable imperial power in the Mediterranean region. As part of the reparations, Rome acquired a fair share of Carthage’s wealth, so much so that an indignant Carthaginian l eadership would carry its scars into the future. These hurt pride and perceived injustice would be the backdrop for further conflicts between the two empires. Rome and Carthage made several trade pacts after the war and they even agreed to an alliance to suppress King Pyrrhus of Epirus. As part of the war indemnity, Carthage was asked to release thousands of Roman prisoners of war. Large amounts of silver were also included as reparation. But Carthage’s economy and military were so devastated by the war that it was unable to fulfil its post-war pacts. This led to resentment from Rome and made further wars inevitable. Second Punic War: Winner, Loser, Gains and Losses The Second Punic War followed a similar pattern to that of the first. Although Carthage under the imaginative command of Hannibal made impressive forays into Roman held territory, the superior organization and adaptability of Roman forces eventually proved decisive. Hannibal’s crossing of Alps with an Eleph ant-ridden battalion was an impressive feat. Hannibal was able to dominate the country outside Rome on the back of his superior infantry. But the crucial fortress of Rome the city was never to be breached. Acting against Hannibal’s progress was the resolute support Rome received from its allies. Hence Carthage was once again defeated by the superior diplomacy, combat tactics and foresight of Roman leadership. But unlike the First Punic Wa

Moslem Converts and Born Moslems Essay Example | Topics and Well Written Essays - 3000 words

Moslem Converts and Born Moslems - Essay Example Islam, like the other monotheistic religions, was born in the Arab Middle East but unlike Christianity or Judaism, is regarded as an alien and obscure faith. The reason for the stated difference lies in that while both Christianity and Judaism were Westernized and, in more instances than not, informed and shaped Western culture, Islam, with some exceptions, remained fixed in the Middle East. Added to that, Islam was surprisingly resistant to trans-cultural transferences. For centuries, Islam, largely represented by Egypt's Al Azhar, maintained that the religion was fixed in language, culture and tradition, with the implication being that people came to Islam and Islam did not go to them. Hence, translations of the Quran were deemed misrepresentative of the faith because much was lost n translation and it was, consequently, expected that people learn Arabic as a prerequisite to their learning the faith itself, let alone embracing it. It was only upon the relaxation of the aforemention ed strictures that understanding Islam became somewhat easier, although not easy. The West, however, has only recently met Islam and the circumstance of the meeting were fiery, to say the least. The September 11th terrorist attacks only confirmed the Western perception of Islam as an incontrovertibly alien faith, a "Green Menace" and an "ancient" belief system (Esposito, 1994). Descriptors which inspire fear and suggest a persistent failure to modernize, to become part of the contemporary world (Esposito and Piscatori, 1993; Esposito, 1994). Indeed, the misunderstanding and stereotypes which surround Islam, largely instigated by the 2001, September 11th terrorist attacks on the United States, have enabled the propagation and proliferation of Islamophobia. Paradoxically, however, even as Islamophobia grows, so does the number of converts to Islam, not only in the United States but across Europe. Converts to Islam and the attitudes of these converts to the religion they have embraced, is an interesting topic of exploration, because converts to Islam differ in significant ways from those who were born into this faith. While the belief system, as in the five pillars, rituals and principles have remained the same, Western converts have, largely as an outcome of the manner of induction on the one hand, and the reasons for conversion, on the other, have adopted a paradoxically usouli (traditionalist) and modernizing interpretation and conceptualization of Islam. This argument is supported by both the literature on the topic and the results of a limited survey which I carried out on 5 born Moslems and 5 moslem converts Terrorism Westerners who embrace Islam are largely regarded as having betrayed their cultural heritage, their traditions and their national ethos. Such perceptions are expressive of popular condemnation of converts and the very prominent and real fear that converts have adopted, or have rendered themselves vulnerable to the later adoption of, a militaristic, antagonistic and destructive interpretation of Islam. Objectively speaking, a minority does but the majority does not, with the difference largely determined by the reasons for c

Web Personalization Using Feedforward Backpropagation

Web Personalization Using Feedforward Backpropagation WEB PERSONALIZATION USING FEEDFORWARD BACKPROPAGATION NEURAL NETWORK Chapter 4: Methodology Chapter 4 shows the methodology of the present work. Section 4.1 present the methodology, section 4.2 includes flow chart of the present work. Section 4.3 present the proposed algorithm. 1.1 METHODOLOGY Start Configure search engine Training on data according to user’s context. Testing on data ANN optimization for search optimization. Stop 1.1 Training: Data is trained using Feedforward Backpropagation Neural network. Before testing and searching the data is trained. Data training is required for optimal results. Testing: Testing of data is performed using Feedforward Backpropagation neural network and Using SVM (Support Vector Machine). User Query: User can enter the Query for find the information. Some Web sites name are suggested to the users according the query of user. 1.2 FLOWCHART The simple flowchart of the designed algorithm is depicted in the figure 4.2 Figure 4.2: flowchart of the designed algorithm 1.3 ALGORITHM DESIGN The Algorithm for the present work is discussed in this section. The various steps used in algorithm are explained. The pseudo Code for the algorithm is also discussed in this section. Table4.1 Proposed Algorithm Pseudo code of proposed algorithm:-The Pseudo code for proposed algorithm is shown below. Table 4.2 proposed algorithm in pseudo code Chapter-5 RESULT AND PERFORMANCE ANALYSIS In this chapter results of the present is explained. The figures of result, comparison, comparison tables and graphs of the present work are shown in this chapter. 1.1 TOOLS USED To implement my work I used Matlab. Matlab Stands for MATrix LABoratory. MATLAB has a modern programming language environment: it has refined data structures, contains built-in editing and debugging tools, and supports object-oriented programming. Table 5.1: Tools Used MATLAB The name MATLAB stands for MATrix LABoratory. MATLAB was written originally to provide easy access to matrix software developed by the LINPACK (linear system package) and EISPACK (Eigen system package) projects MATLAB is a high-performance language for technical computing. It integrates computation, visualization, and programming environment. Furthermore, MATLAB is a modern programming language environment: it has refined data structures, contains built-in editing and debugging tools, and supports object-oriented programming. These factors make MATLAB an outstanding tool for education and research. MATLAB has many advantages compared to conventional computer languages (e.g., C, FORTRAN) for solving technical problems. MATLAB is an interactive system whose basic data element is an array that does not require dimensioning. The software package has been commercially available since 1984 and is now considered as a standard tool at most universities and industries worldwide. It has powerf ul built-in routines that enable a very wide variety of computations. It also has easy to use graphics commands that make the visualization of results immediately available. Specification applications are collected in packages referred to as toolbox. There are toolboxes for signal processing, symbolic computation, control theory, simulation, and optimization. After logging into your account, you can enter MATLAB by double-clicking on the MATLAB shortcut icon (MATLAB 7.0.4) on your Windows desktop. When you start MATLAB, a special window called the MATLAB desktop appears. The desktop is a window that contains other windows. The major tools within or accessible from the desktop are: The Command Window The Command History Workspace The Current directory Help browser Start button 5.1.1 MATLAB CHARACTERISTICS Developed first and foremost by Cleve Molar in the 1970s Derived from FORTRAN subroutines LINPACK and EISPACK, linear and Eigen value systems. Developed principally as an interactive system to access LINPACK and EISPACK. Gained its esteem through word of mouth, because it was not authoritatively dispersed. Rewritten in C in the 1980s with more functionality, which include plotting routines. The Math Works Inc. was produced (1984) to marketplace and go on with expansion Of MATLAB. 5.1.2 ADVANTAGES OF MATLAB MATLAB may behave as a calculator or as a programming language MATLAB combine adequately calculation and graphic plotting. MATLAB is moderately easy to learn MATLAB is interpreted (not compiled), errors are easy to fix. MATLAB is optimized to be relatively fast when performing matrix operations MATLAB does have some object-oriented elements 5.1.3 RESULTS In this section Screen Shots of the present work are shown. Firstly, Data Set is uploaded after that Neural Network and SVM are used for training and testing of the data. User can create their account and if user has already account then he can sign in for the Personalization. Three parameters are taken for the comparison between the SVM (support vector machine) and Neural Network. Accuracy, Precision and Recall are the three parameters used for the comparison. Neural Network gives the best results. Figure 5.1: Proposed Flowchart Fig. 5.1 shows the main working window of the personalization. The above figure has all the training and testing window components in w +hich the personalized data can be trained through the Neural Network and Support Vector Machine. Training Model for SVM as well as Neural Network. Inputs: examples, a set of examples, each with input x = x1; x2; : : : ; xn and output y Inputs: network, a perceptron with weights Wj ; j = 0; : : : ; n and activation function g Repeat for each e in examples do inPnj = 0Wj xj [e] Err y[e] g(in) WjWj + _ _ Err _ g0(in) _ xj [e] End Until all examples correctly predicted or stopping criterion is reached Return network Figure 5.2: represents the architecture of the Neural Network Neural network contains of input and hidden layers. Each and every layer has weight and bandwidth of the data. Hidden Layer contains epochs that means iteration. The maximum iteration provided over here is 50 but it is not necessary that the neural will run till 50. It would cross check the validations and would provide the results required. The results can also be checked by the following graphs. Figure 5.3: Representing detailed neural architecture The above figure represents the architecture over which the neural has been tested and trained. There is one validation denoted by the pink line and has been achieved on the 4th Iteration. Figure 5.4: Personalizing Option The above figure provides the option to personalize the system according to the choice of the user. Here the user can banned those website link which he or she does not want to see in the future. Figure 5.5: Login window Figure 5.5 shows the login window. If the user is new or not registered then he can use sign up option for registration. After filling details, user is registered. Useris alreadyregisteredhe can log in using theUserID and Password. Figure 5.6: Results after testing data The above figure represents results after testing the data. User can test data after fill the data in the box. Figure 5.7. Different parameters The above figure shows the different parameter after click on result neural button. Accuracy, Precision, and recall parameters can be calculated. The same parameter can be calculated by SVM also. 5.2Comparison Tables and Graphical Representation The experiment was conducted for computing Accuracy, Precision and Recall. The experiment has been performed to compare the performance of both Neural Network and SVM (Support Vector Machine). The Accuracy, Precision and Recall for both approaches was different. Given tables and graphs proves the performance of the algorithms. Table 5.2: Accuracy Comparison Figure 5.8: Graph of accuracy comparison Table 5.3: Precision Comparison Figure 5.9: graph of Precision Comparison Table5.4: Recall Comparison Figure 5.10: Graph of Recall Comparison Chapter 6: CONCLUSION AND FUTURE SCOPE Chapter 6 includes conclusion and future scope of the present work. Future scope means that what enhancement can be done in the future. Section 6.1 covers the Conclusion and Section 6.2 covers the Future scope. 6.1 CONCLUSION Web personalization is an answer for data over-burden issue on World Wide Web .The web personalization assemble the accuracy of web hunt apparatus, streamlines the looking process and reduce the time customer needs to spend for looking for. Today for both Web-based affiliations and for the end customers the web personalization has transformed into a key gadget. Web utilization mining is the methodology of recognizing delegate patterns and scanning examples depicting the movement in the site, by investigating the clients conduct. Site directors can then use this information to redesign or change the site according to the side interests and behaviour of its visitors, or upgrade the execution of their systems. Also, the supervisors of e-trade destinations can procure profitable business brainpower, making buyer profiles and accomplishing business sector division. There exists number of techniques yet none has been accomplished great amount. This postulation introduced a methodology taking into account neural system for web personalization of web substance. Firstly, in the pre-processing stage the information must be gathered from the better places it is put away (customer side, server side, and intermediary servers). In the wake of recognizing the customers, the snap surges of each customer must be part into sessions. The last venture of the entire web utilization mining methodology is to dissect the examples found amid the example disclosure step. Web Usage Mining attempt to comprehend the examples identified in before step. The most well-known systems is information visualization applying channels High dimensional information stream contains a huge colossal measure of information. Such huge sum information contains a vast information with high measurements with information many-sided quality. A valid example remote sensor framework data, web logs, Google look for, et cetera. Standard strategies are not suitable over h igh dimensional data as they obliged high figuring expense for taking care of data that is the reason this technique has been realized with some change highlights. 6.2 FUTURE SCOPE Future misleads examine the half breed utilization structure positioning that can be connected to a bound together web/navigational diagram which extends out of the breaking points of a solitary site. Such approach would empower a worldwide significance positioning over the web, improving both web query items and the suggestion process. Now, if the user wants to revisit URL P3, she would not be able to do that using just the BackButton navigation Stack. If she resorts to the history list to get some help, she will be disappointed to see that its list based textual representation gives no idea about the structure of the navigation pattern. Moreover, even for a modestly sized navigation session, the history list gets cluttered to an extent so that renders it ineffective in searching for a specific page. The bookmark facility is of little help in this case, as the user cannot bookmark each and every page due to overhead associated with the very process of bookmarking. Moreover, even selected bookmarking is of no help as, in most cases, the user does not know at the time of visiting a web page whether it is important enough to be bookmarked. One thing that has long been acknowledged by the research community is the use of graphical overview diagrams in assisting user navigation through complex information spaces. The visualization scheme employed should be efficient enough to give a graphical representation of user session history in real time. Computationally and graphically intensive application may cause undue delays in the visualization generation process, especially when the session history grows large. Most of the past work done for WWW subspace visualization is plagued by these delays therefore is inefficient for the ordinary use. The solution must be designed keeping in mind that it has to replace WWW browser stack based navigation structure and its history list. Therefore it must provide all those facilities that were provided by these browser components. Users who are familiar with the facilities provided by the browser may find it very difficult to adjust to a new scheme that does not provide these facilities. The visualization scheme should be designed more on an aesthetic rather than a scientific basis. Humans tend to get confused when presented with a large amount of data jumbled up in front of them. It is, therefore, highly recommended that session history data be divided into small and easily manageable groups, neatly knitted together through an elegant link structure. 1